Break the Barrier is Breaking News! 

Break the Barrier is Breaking News! 

06 November 2015

Our new campaign Break the Barrier is proving to be a real talking point in the media, appearing on multiple platforms including Channel 7's Today Tonight program and in the Sunday Mail.

Based on St John Western Australia's experiences with running the campaign over the last two years, we knew the concept would raise a few eye brows and generate both positive and negative responses. Despite recent media reports referring to the ad as ‘shocking’ and ‘controversial’, we have had the opportunity to speak out and explain our reasoning behind choosing to run with the confronting concept here is SA. These opportunities have resulted in positive PR for our organisation. Take a look:

 

Channel 7's Today Tonight Program Clip: St John Ad Campaign >>

Sunday Mail article: It's Life or Death >>

SA Kids Magazine: St John's New TV Ad to Shock Parents!  >>